With the approach of the fall season, not only are kids back in school, but fall sports are starting. And that means there is a big demand for:
- customized jerseys
- warm ups
- fan wear
- and now even customized sports balls!
So how can your business meet the demand for custom made jerseys and related clothing this season?
More than that, how can you give your customers more unique offerings and upsell them on premium looks?
Customized Jerseys
Every year, sports teams (whether the Profesional, Minor League, College, local schools, clubs, etc..) are in need of new, customized jerseys. It’s a standard of team sports, and while some of your customers may just want the same old colors, fonts, and layouts that they’ve always gotten, many schools and clubs are looking for ways to stand out. For example, the Oregon Ducks College Football team always tries to push the envelope with their flashy colors and unique number styles.
As a garment decorator, you can utilize the latest, fashion forward materials and styles to give your customers that unique look they’re wanting. And while it’s true that specialized materials come with a price, many teams and clubs are willing to pay that little extra to stand out from the crowd. But if you never offer it, they may not even know it’s an option.
So what are some of the options for giving your customers a premium looking jersey?
Take a look at some of our recent additions to the Pre-Spaced Number styles:
Bewitched
Bleached
Chopper
Circuit
Fury
Fusion
Galatica
Galaxy
Gothic Shadow
Graffiti
High Octane
Highlight
Home Run
M.A.S.H.
Pro Block
Pro Block Gap Outline
Pro Outline
Rawrr!
Sabre Spiked
Scoreboard
Shatter
Soccer
Swiss Shadow
Team US
Team US Fade
Team US Gap Outline
Team US Pinstripe
Tiffany
Titan Stenciled
Titan Striped
Tribal
Varsity
Varsity Fade
Varsity Gap Outline
Varsity Pinstripe
Worldcup Shadow
What about going beyond the plain, solid color vinyl for your names and numbers?
While Stahls’ Thermo-FILM® and Thermo-GRIP® are the go-to vinyls for Jersey decoration, try mixing up the look with:
Reflective
EasyRelfective™ and 3M™ Reflective will ensure everyone on the field and in the stands sees the players
Patterns
Give the team a truly custom look with EasyPatterns®. From sport specific patterns like Basketball and Football, to more unique patterns like Carbon Fiber and Camouflage
– Do you currently outsource full color digital prints, banners, stickers or other printed graphics? Investing in a Wide Format Printer will not only allow you to price these items more competitively but you can deliver them in half the time or faster!
Fan Wear
If you’re already customizing and decorating jerseys for the team, why not offer to make some fan wear?
Does the team have a mascot? Create a 1 color or multi-color transfer of it to put on t-shirts, hoodie sweatshirts, hats, and more.
EasyWeed™ is a perfect material for cutting detailed 1 color logos – like this Cougar Mascot.
Or choose ColorPrint™ Easy for a full color look
Submit either option to our Art Department to create for you:
1 or 2 Color Designs
Full Color Prints
Maybe the parents want to support their kids on the field by wearing their name & numbers on a fan jersey or t-shirt.
The thin, soft, stretchy vinyls like Smash-On® 2.0, Premium Plus™, and EasyWeed™ Stretch offers a light feel everyone is sure to love on their t-shirts and other fan garments.
And for those customers that want to add some bling and sparkle, Glitter is a great solution.
Customized Sports Balls
If you’re already customizing and decorating jerseys for the team, why not offer to make some fan wear?
Personalized Sports Balls are a unique add-on sale to customers that are already getting their teams outfitted. And with the Hotronix Ball Press, you can add Team logos, Player names and numbers, school mascots, and so much more to a variety of sports balls.
So in summary, when decorating fall sports jerseys this season, think outside the box of plain fonts and basic colors. There are a variety of options for unique looks that will add to the ‘Wow Factor’. And don’t forget to mention the different options for ‘Fan Wear’ and ‘Customized Sports Balls’ for add-on sales.
Happy Decorating!
